Previous Year Question
Who among the following actresses is the brand ambassador of ‘Nirmal Bharat Abhiyan’?
Madhuri Dixit
Vidya Balan
Priyanka Chopra
Parineeti Chopra
Correct Answer: B
Detailed Solution
Actress Vidya Balan was appointed Brand Ambassador in 2012 to spread awareness about sanitation and cleanliness in India.
She was particularly associated with awareness campaigns relating to construction and use of toilets, the problem of open defecation, hand washing, personal hygiene and waste management.
Vidya Balan was the first Brand Ambassador of the concerned Ministry for the sanitation campaign and agreed to devote about two years to the campaign.
The Nirmal Bharat Abhiyan (NBA) was the restructured version of the earlier Total Sanitation Campaign (TSC). NBA was implemented from 1 April 2012 with the objective of accelerating sanitation coverage in rural areas and moving towards the creation of Nirmal Gram Panchayats.
Important Chronology
1999 → Total Sanitation Campaign
2012 → Nirmal Bharat Abhiyan
2012 → Vidya Balan associated as Brand Ambassador
2 October 2014 → NBA restructured into Swachh Bharat Mission (Gramin)